Matt Potter


IDSA SF Design History is in the Books!

It was an rainy, dreary and amazing night this past Thursday.  Whipsaw opened up and as it rained, designers and anyone with an interest in industrial design came pouring in as well.  This was another sold out event and we actually were beyond capacity.  There were three overflow areas setup in addition to the main seating area.  The talk was incredible!  We hope to have them online very soon.  In addition to our beyond accomplished speakers Dan Harden (CEO Whipsaw), Barry Katz (Fellow IDEO) and Rob Forbes (Founder Design Within Reach); We were proud to be joined by Hartmut Esslinger (Founder Frog Design), Tony Matano (Designer of the Miata) and Budd Steinhilber (IDSA, apprenticed for Raymond Loewy, so much more!).  Thank you to everyone who joined in and for your continued support!